Today we welcome Heidi Swain as we travel to Norfolk county to discover how a Sunday Times Bestseller, having a structured day, gardening, and Wind in the Willows integrate into Heidi’s to-do list. Grab your needles, let’s get clicking …
Tell us a bit about yourself.
My name is Heidi Swain and I live in the pretty county of Norfolk just a few miles south of the fine city of Norwich.
In which genre do you write?
I write commercial fiction for Simon and Schuster. The more commonly known description – women’s commercial fiction – isn’t always accurate as I know some pretty burly truck drivers who are more than happy to settle down with my books after a long day of driving!
How many published books do you have?
I’ve had eight books published in the last four years and my Christmas book for this year, The Christmas Wish List, will be out in October. My fifth book, Sleigh Rides and Silver Bells became a Sunday Times Bestseller – the pinnacle of my writing career so far!
If you could turn into one of your characters for a day, which one would it be and why, what would you do?
I would love to be Jemma. She runs The Cherry Tree Café in Wynbridge in partnership with her best friend Lizzie Dixon. Lizzie is the crafting expert and Jemma is the baking queen. Jemma features in practically all of my books and yet I have never written her story. She’s a character I admire greatly – ambitious, competent, approachable, supportive and a great mum, wife and business woman. I love her vision, drive and enthusiasm for life. She’s a real go-getter! If there’s a problem Jemma can always fix it and she’s so creative. If I could be Jemma for a day, I’d spend my day in the Café, enjoying the company of the customers and batch baking sweet treats.
What is the most surprising thing you’ve learned about yourself through writing?
How disciplined I am. Writing two books a year – one for the summer market and the other for Christmas – I have to be very organised and stick to a schedule otherwise I’d never hit my deadlines. I have a weekly planner which even lists the hours I’ll be writing and when I’ll take a break. I know it wouldn’t work for everyone, but I thrive on having a structured day. I’m never happier than when I can go to bed with everything ticked off the daily to-do list!
What do you do when not writing or marketing your books?
Reading would be the most obvious answer, but I’m also a very keen gardener – I gardened professionally for a while when I was younger – and I love getting out and walking in the local woods. I always start my day with a wander around the garden to see what’s grown, which flowers have bloomed and if anything needs my attention. I love that moment in spring when the urge to get my hands in the earth takes over and I rush off to the garden centre for seeds to sow. It’s all very Wind in The Willows! I’ve also learned how to knit this year and although I’m not very good, if it’s raining you’ll probably find me with the needles out, clicking away.
What’s the last movie you watched and why did you choose to watch it?
The last movie I watched was Harry Potter and the Philosopher’s Stone. I’ve seen it probably a hundred times, but it was on TV early yesterday evening and as soon as I heard the opening few notes I knew I wasn’t going to budge from my armchair. I’m a huge HP fan and it doesn’t take much to get me talking about all things Hogwarts! I went to boarding school but the feasts were nowhere near as good!
What does your ideal writing space look like?
A small room of my own would be wonderful! A desk, bookcase, comfy armchair and a view of the garden would be enough to keep me happy. Up until my daughter went to Uni last year I was perched on the edge of the dining table and had to pack away at the end of every day. Since she’s been gone I’ve taken over the desk in her room and it has been bliss. Not my ideal writing space, but a place I can leave set up at the end of the day. By the time you read this it will be the summer hols and I’ll be back at the dining table and cursing the lack of space and privacy!
If you could ask your pet three questions, what would they be?
I have a little black rescue cat called Storm. She was born in an air conditioning shaft in Norwich as was the runt of the litter no one wanted. Lucky for me because she’s absolutely gorgeous! If I could ask her three questions they would be…
Where do you go at night?
What’s the appeal of the bottom shelf in the airing cupboard?
If you could ask me three questions what would they be?
She’s always popping up on my Instagram account so keep your eyes peeled for her posing.
Thanks Heidi for being a part of MTA. It was wonderful to learn more about you and your writing life. I have seen Storm pop up on instagram just recently when she didn’t return home! So happy that she finally made her way back to you! All the best to you for continued success! –Camilla
Although passionate about writing from an early age, Heidi Swain gained a degree in Literature, flirted briefly with a newspaper career, married and had two children before she plucked up the courage to join a creative writing class and take her literary ambitions seriously.
A lover of vintage paraphernalia and the odd bottle of fizz, she now writes feel good fiction with heart for Simon and Schuster.
Her debut novel, The Cherry Tree Café was published in July 2015 and since then she has had a further six books published, becoming a Sunday Times Bestseller in 2017. She is currently celebrating the release of her 2019 summer title, Poppy’s Recipe for Life while working on her next project.
Heidi is represented by Amanda Preston and lives in Norfolk with her wonderful family and a mischievous cat called Storm.
Poppy’s Recipe for Life
Things haven’t always been straightforward in Poppy’s life but her dreams are finally within her reach.
She’s moving into a cottage in beautiful Nightingale Square, close to the local community garden, where she can indulge her passion for making preserves and pickles. She may not have the best relationship with her family but she is surrounded by loving friends, and feels sure that even her grumpy new neighbour, Jacob, has more to him than his steely exterior belies.
But the unexpected arrival of Poppy’s troubled younger brother soon threatens her new-found happiness and as the garden team works together to win community space of the year, Poppy must decide where her priorities lie and what she is prepared to fight for …
Where to Buy:
US Amazon: https://amzn.to/2Hg66IY
UK Amazon: https://amzn.to/33U56UO
Heidi’s Books on UK Amazon: https://amzn.to/2MraxFd
Connect with Heidi:
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And if it feels the thing to do and you are inspired to do so, I would be deeply grateful if you’d like to “Buy Me a Coffee” … Camilla – Host of Meeting the Authors …